The most recent example is Proposal C, which appeared on the November ballot in San Francisco.

The measure called on city corporations with revenues greater than $ 50 million to pay a tax equal to 0.5% of gross receipts for homelessness programs. Benioff has committed nearly $ 8 million to pass the bill. Between mid-October and polling day, he tweeted about it more than 50 times.

Now that Block had powers at the CEO level, Benioff said he could afford to spend two solid weeks at Prop C, holding meetings in the Salesforce Tower with local business executives, experts non-profit organizations and homeless people.

But something unexpected happened to give Benioff the momentum he needed.

"God sent me this angel from heaven – Jack Dorsey," Benioff said. "And then," he gestures with his hand to show a plane taking off.


Dorsey, the CEO of Twitter and Square, has taken the opposite direction, because of the higher tax levied on financial services like Square, which would have a hard time staying in San Francisco. Other local entrepreneurs, such as Patrick Collison, CEO of Stripe, and Marc Pincus, founder of Zynga, joined Dorsey to join San Francisco Mayor, London Breed, who opposed this. that the city did not have the necessary controls to ensure the judicious use of funds.

Benioff said that in the end, "there are people who want to give money to the homeless and people who do not." To the business leaders who opposed proposal C, "then I say" what is your plan? Benioff said, "They did not have any."

Proposal C was approved with about 60% support and Benioff's only regret is not to have started earlier. "We moved the numbers a lot in a short time," he said. "It was crazy."

The more Benioff's profile develops, more questions arise about his future and his political ambitions. He at least approached the political arena and organized a fundraiser for Hillary Clinton during his run for president in 2016. Benioff told Kara Swisher of Recode in a recent interview on MSNBC that he did not would never run for president. Yesil said "it's a question that's been asked to him for 20 years".

If you take Benioff at his word, he has no intention of withdrawing from everyday life at Salesforce, and sharing the lead role with Block gives him more time to do what he wants . He is writing his fourth book, this one about Salesforce's sales figure ranging from $ 1 billion to $ 10 billion. His goal is to prepare him for Dreamforce 2019.

Working on the book and preparing for the 20th anniversary of Salesforce this year, Benioff contacted former employees for various artifacts and memorabilia. Tien Tzuo, the 11th employee of Salesforce, who is now Zuora's founder and CEO, told Benioff that Benioff had recently sent him an e-mail looking for hand-drawn sketches of the original AppExchange platform, launched in October. 2005.

"His emails are very short and very specific," Tzuo said.