Havas allows companies to create their own cryptocurrency

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Blockchain technology generates a lot of fantasies and interests on the part of companies. Some people want at all costs to go without knowing what they could do with it, while others can not get started because of a lack of knowledge. It is on the basis of this observation that Havas Blockchain, a specialized offering from the communications giant, is now offering companies the opportunity to reflect with them on possible solutions to adapt to this growing sector. Havas Blockchain offers consulting, technical audit solutions (due diligence, security, etc.) as well as the development and industrialization of turnkey projects.

This service is provided in collaboration with ekino, an agency for the realization of digital projects and especially related to the blockchain. This one is also part of the Havas group. "This new technology is still in its infancy, and as digital experts, we have some responsibility. We must first understand this technology, explain it, and put it at the service of the end customer ", says Malo Gaudry, CEO of ekino.

The ekino teams are already experimenting with several solutions. One of them is in the form of a chatbot allowing the identification of fake news thanks to a collaborative model where users have a reputation score. A second is realized with Prisma Media (Capital's parent company) through the setting up of a token (note: cryptocurrency) internal to the group. This project should make it possible to democratize the use of cryptocurrencies via employees participating in the experiment, as well as to identify user experience issues related to the use of cryptocurrencies.

"Companies will now have the opportunity to better understand the decentralized web through a truly turnkey solution. It is in this perspective that we experience solutions. This allows us to find

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