Since the start of the coronavirus crisis, professional travel, business meetings, trade fairs, etc. have gradually been drastically restricted, or even banned for reasons of health security. Technology has thus played a major role in keeping a minimum of activity and maintaining links.
Teleworking, collaborative tools, videoconferencing … Innovation has enabled many companies to stay the course and ask questions about their organization and the importance of human relations. While for many professionals using collaborative work or video conferencing tools were an integral part of the DNA of their business and their daily lives, for others, getting started was more tedious. For sales functions in particular, and more specifically sales agents, where human contact is essential to establish a climate of trust conducive to business, technology has shown many limits. Signing contracts without a physical appointment is not that easy and we had to adapt from one side to the other. For professionals who are used to traveling regularly and traveling abroad, working remotely was certainly regular, but above all complementary to the very reason for their trip or trip. If technology has, for sure, allowed many societies to continue their activity at a minimum, it has not (yet) succeeded in replacing human relationships, whether in non-verbal language or in emotions. .
Through this file we will focus on the usefulness, even the necessity of technology in maintaining activity in times of crisis. Did the tools keep their promises? Are the technologies now mature enough to envision a real revolution towards 100% digital? Whether in the MICE sector or in commerce, feedback varies and so do visions. For some, this crisis has allowed us to speed up digitization and review our work organization, for others, it is just a “must-do” while waiting for better days.