Super Mario Cereal from Kellogg’s makes breakfast a playful experience

Super Mario Cereal from Kellogg’s makes breakfast a playful experience

With Super Mario™ Cereal, Nintendo and Kellogg’s® have teamed up to take
fans on a breakfast odyssey that will continue long after the cereal box
is empty. In addition to collectible Super
Mario Odysse
y™ box
art, each Super Mario Cereal box functions as an amiibo™
accessory, making breakfast a more playful experience.

“This powered-up partnership with Kellogg’s is another exciting way for
us to expand the Nintendo brand in unique and creative ways,” said Tom
Prata, Nintendo of America’s Senior Vice President of Strategic
Initiatives. “We are always looking for new opportunities to bring
smiles to people of all ages, and this is a fun way to kick off the day.”

The limited-edition cereal box will begin hitting store shelves across
the U.S. as early as Dec. 11. Those playing the Super Mario Odyssey
game can tap the cereal box on the Nintendo
Switch
™ system, like you would an amiibo, to receive gold coins or a
heart in the game. Even the cereal itself has a Super Mario twist, with
colorful power-up marshmallows and a blast of mixed berry flavor in
every box.

“We are thrilled to pack so much fun into one box of cereal,” said Brad
Schwan, Senior Director of Morning Foods Marketing. “The package adds
value and excitement for fans, with marshmallow shapes in the cereal
inspired by Super Mario power-ups to tie the theme together.”

For more information about Kellogg’s, visit https://www.kelloggs.com.

Remember that Nintendo Switch features parental
controls
that let adults manage the content their children can
access. For more information about other features, visit http://www.nintendo.com/switch/.

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