Moto Z is an Android smartphone developed by Motorola Mobility. Unveiled on June 9, 2016 as its flagship model for the year, the Moto Z is distinguished by the "Moto Mods" ecosystem which allows case accessories to be magnetically attached to the device to provide additional functionality. The Moto Z was later joined by the more rugged Moto Z Force, and the midrange Moto Z Play, all three devices being compatible with the modular system. In the United States, Moto Z is carrier-exclusive to Verizon Wireless under the name Moto Z Droid Edition, as part of the Droid line of smartphones that are exclusively manufactured by Motorola. It was released direct-to-consumer as an unlocked device in September 2016.